Transform Fitness NYC — It is NOT Too Late!

A Word of Hope Before Things Get Scary

As younger people it can feel so much easier to make fitness a regular part of our lives. We’re motivated by performance improvement for our sport or wanting to look good to attract a date. Others of us might not worry too much at all, of course! Either way, as our bodies mature lifestyles change as well, and this reality brings a few changes of its own…


‘Woo! Shots! I feel great!’ Okay, so you’ve probably never have said such a thing (or not that you’d remember). The point is, we all peak physically somewhere in our mid to late twenties. It’s crucial now to stay on top of things, because this too will pass – and fast!


‘I’m so freakin’ tired!’ Family commitments and careers take priority. Time passes in a haze of exhaustion. Without our barely realizing, fitness has been put on the back-burner.


‘What happened??’ Our bodies come to a screeching halt. Busy lives, childbirth, taking care of others…all these can leave our bodies feeling in disarray. We are shocked – shocked! – and a little indignant, frankly, to find ourselves with bum shoulders and bad backs, dodgy knees or ballooning stomachs. We stand in front of the mirror and wonder if there’s anything to be done…

But it’s not too late.

The answer is that at Transform we’ve all been there (really), and solving fitness conundrums is just part of what we do best. Every day we work with our clients – and with ourselves – to conquer shoulder pain, neck and arm weakness, rotator cuff problems, weak muscles, strength imbalances – and yes, since you’re wondering, wayward stomachs!

We’ve learned that though it’s never too late to start, it’s worth taking that little bit of time for yourself right now – in other words, taking the time to invest in that healthier, stronger, leaner,  future you – which means the present you, the one that’s reading this now – whether you’re 18 or 80. Here’s how:

Until Hallowe’en new clients of any age receive a free consult + an unbeatable 20% off on any session package, for savings of up to $1,150! If you’re already a Transform Fitness NYC client, refer a friend and we’ll say thank you with a free session.

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Transform Fitness NYC — Hips Don’t Lie

The Hips Don’t Lie

…or Do They?

Low back pain, difficulty getting out of a chair, pain down one leg, difficulty sleeping on your side, while the thought of running for a bus or anything else feels like a commitment to a marathon!

Any of these sound familiar?

We tend to equate painful hips with old age and being two steps away from a hip replacement. It’s not that your hips lie, exactly, but if you’ll allow me to use my own hip as Exhibit A, here’s why it can be worth taking another approach:

Many years of sports and neglect have given me a tight and achy pirformis muscle. ‘A what?’ you might ask. The piriformis is one of those small-but-important muscles, located in your hip, and it allows you to rotate your leg laterally or to the outside. You might know it as the lacrosse ball muscle. Needless to say mine is tight.

For many sufferers the problem is compounded by daily sitting. This causes the piriformis to remain short and tight for most of our waking hours, while long term disuse then creates muscle weakness. At Transform Fitness we build stronger muscles every day, of course, but we can’t achieve this before healing the connective tissue.

So what’s the solution?

I use some very specific hip stretches – a short routine which gives the piriformis a rest and helps heal the connective tissue. The result has been a good deal of relief and has let me move more easily and with less discomfort. By applying this routine regularly, my piriformis will soon be back to being just another of those little muscles I barely notice.

If you’d like to try out a strengthening routine for your own achy back drop me a line at and we’ll be happy to provide a free consult – no hip replacement required!



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Transform Special Offer + New Blog

Welcome to the all new, revamped, super-inspiring, Transform Fitness NYC blog! Every Thursday we’ll be helping you jump-start your day with bite-sized tips on health and exercise, spilling all our secrets from healthy eating, how to rev up your metabolism, dealing with back pain, and more. We’ll also keep you on trend with our newsletter – a quick, monthly round-up of Transform’s key happenings and events.

But first…the promo!

How often have you heard that friend or colleague say, “I HAVE to start working out!” or “I NEED to get back to the gym!” This October at Transform Fitness we’re turning all those Haves and Needs into Can-dos with an amazing new offer:

Until October 31st new clients will receive a free consult + an unbeatable 20% off on any session package, for savings of up to $1,150!

Already a Transform NYC client? Refer a friend and we’ll say thank you with a free session. Choose from personal training or yoga, or if you’ve always dreamed of running off to join the circus, try our acrobat class.

Join the Conversation

Want to know about the best ab workout? Or the skinny on the latest exercise fad? You don’t need an app for that when you’ve got us! We’ll be Tweeting up a storm on Twitter and flapping our gums on Facebook, so head on over and tell us what you think. Ideas? Suggestions? Ask us all the questions you’ve wondered about but never dared ask, and we’ll feature the best ones in a future blog!

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Client Spotlight: Novelist Alan A. Winter








Congratulations to Alan Winter, long-time client at Transform Fitness Group, whose most recent novel Savior’s Day was just published and is now available at Amazon. I had the privilege of reading an early draft and it is a phenomenal read.

For more information about Savior’s Day and Alan’s other novels, check out his website. One of the great things about working at Transform is the quality of people we get to work with everyday, and we are proud to have Alan among them.  Congratulations again!

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Rest and Repose

A recent blog post on the New York Times points to a deeper truth for all of us who are pursuing excellence in our fitness.  From the article:

“For years researchers have known that adults who sleep less than five or six hours a night are at higher risk of being overweight. Among children, sleeping less than 10 hours a night is associated with weight gain.

Now a fascinating new study suggests that the link may be even more insidious than previously thought. Losing just a few hours of sleep a few nights in a row can lead to almost immediate weight gain.”

Our health and fitness is embedded in the lives we lead, the choices we make.  So often, we think of everything we “need” to do in order to achieve, and yet if there isn’t a counterbalance to this, we ultimately will be spinning our wheels, or even going backwards.  Check out the full article here , and get some sleep.


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New York City Weather — Wishing our clients and NYC trainers a safe couple of days

New York City, Monday, 29th of Oct.

We just wanted to post a quick note to say we hope all our clients and trainers are safe. Please be careful and follow instructions on safety.

The city has some locations where we can read what to do in emergencies:

From Google
From The Weather Channel
From The New York Times
From Accu Weather
and from the NYC Gov. site

From the Team at Transform Fitness — Be Safe!

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New New York City Trainer at Transform Fitness NYC – Ara Gibson

We wanted to let everyone know that we have hired a new trainer for our Midtown East Gym, Transform Fitness NYC.

Her name is Ara Gibson and we are thrilled to have her on board. She has been teaching yoga and whole-body physical fitness for over 4 years. She is an NASM-Certified Personal Trainer and a Registered Yoga Teacher. Using functional, whole-body exercises, Ara’s philosophy revolves around the development of a stable foundation while using the breath and the conscious mind as a guide. She finds creative and efficient ways to build strength, open up tight areas, and restore the body to its optimal state of health and vitality. She works with all her clients to help them accomplish their personal goals in a healthy and balanced manner.

Welcome to Transform Fitness Ara.


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Our latest PR Tool: Twitter

New York, NY [Midtown East] — We have recently added Twitter to our list of PR tools. In an effort to keep our clients up-to-date on the latest in healt care, fitness, yoga, diet and nutrition, as well as posting about apps for training, personal trainer education and news about our facility, we have been using Facebook for almost one year. We are also trying to update our blog more regularly.

Our latest addition to our news outlet tools is Twitter. We can be found there @Transform_NYC. Follow us!

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A.M. Trainer WANTED for Our Gym

We are looking for a trainer for our studio in midtown Manhattan. We are seeking an early a.m. personal trainer for clients during peak morning hours, some evening hours, and availability during the week (5:30 a.m. – 8 a.m. and 6 p.m. – 9 p.m.). Must be highly responsible with strong interpersonal skills and ability to serve executive clientele. Experience in use of Med-X machinery, TRX, gymnastic rings and yoga a plus. Pre- and post-rehabilitative exercise experience preferred. Our training environment is designed to focus on the essential elements that provide a bridge to whole-body transformation for our clients. Must be a right-fit for the space and must look physically fit in appearance. Please send resume and a brief summary of how your experience fits with our needs to

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Thoughts on the Body by Paul Watson, Transform Fitness NYC Founder & Master Trainer, Part VI: Yoga (and a Lot of Hot Air)

Thoughts on the Body

Part VI: Yoga (and a Lot of Hot Air)

by Paul Watson, Transform Fitness NYC Founder & Master Trainer

The muscles of the torso are liable to lose strength and elasticity through disuse atrophy, especially as we grow older. Pilates is not the only method for reviving and energizing these important muscle groups. And some of those methods do this and give you more than might have bargained for. Sometimes physical training and spiritual questing go hand in hand, whether you want them to or not. Enter Yoga.

Like most people, I started yoga in order to feel more flexible. I embarked on the practice of hatha yoga, that is, the strictly physical yoga practice that manifests spiritual and mental aspects as well. Indeed, the yoga philosophy stresses the interrelation between the different kinds of yoga practice. But a spiritual and mental connection was not what I was looking for in yoga. I wanted a physical workout, and my early attempts at finding it through yoga were not resonating. I tried a few different types of hatha yoga—vinyasa, asthanga and kundalini. I made an earnest effort, but somehow I was not quite getting it. Fortunately, a friend suggested I try bikram, the yoga practiced in a heated room. And I’m not talking about “heated” in the sense of steam heat in an apartment that barely keeps the room warm in the wintertime. I’m talking about temperatures as high as 100 degrees Fahrenheit or more—in other words, the heat of a typical summer’s day in New York City. (I do exaggerate a bit, but not much. This year we had the hottest July on record, with more than one day with temperatures getting close to 100. We might someday not have to bother going into a super-heated room to practice bikram—we’ll be able to do it outside.)

I saw bikram as a type of endurance challenge: me against the heat. I was committed and ready to go to battle. But within the first 10 minutes of poses (or asanas), which are designed to stimulate your breath, I was feeling light-headed. We worked in both standing and lying prone positions. Each pose seemed to be more difficult than the one before. I made it through the session by sheer will power, and toward the end I was getting panicky because it felt like air itself—very, very hot air, mind you—was in short supply. I was practically delirious. I began to wonder if I was in hell, and tried to remember what I could have done in my life to deserve it. Still, as challenging as this first bikram class was, I was fascinated by the way the extreme heat facilitated stretching muscles. Once again, “stretching” my physical limits in terms of training methods helped immeasurably in my understanding of the body. When I’m really interested in a subject—such as, of course, the human body—I feel driven to learn everything I can about it. Even when the training itself is hard going, the learning is a real adventure.

Stayed tuned for further on fitness or Contact us for more info: 212-759-5006

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